Charlie
Apple began providing marketing services for the e-skills into business
(ESiB) project, managed by e-skills UK, in October 2000, and has remained
a supplier to e-skills UK ever since. ESiB is an online business improvement
programme providing business and skills diagnostics and online learning
courses through a learning and management system. The pilot of this
innovative programme ran between January and June 2001. During this
time, Charlie Apple were responsible for all marketing activities, including
management of PR, event management, copywriting, telemarketing, customer
support for end users of the programme, print production, direct mail
and were part of the web development team.
From July
to December 2001, the pilot findings were disseminated and Charlie Apple
played a key role in developing the system for roll-out in December
2001. From January to the present day, we have continued to provide
marketing services across the discipline, and are responsible for supplying
and updating all editorial content on the website. In addition, we are
present at all events where e-skills UK are promoting ESiB to the small
to medium size business sector, and provide second line customer support
during office hours and first-line support outside office hours.
Charlie
Apple are pleased to have been a supplier to the e-skills into business
project since its inception.
Visit ESiB
at www.esib.co.uk