| Services | Event
Management |
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TOP TEN TIPS 1. Plan well in advance - depending on the size and nature of the event - planning can start anywhere from 3-18 months in advance. 2. Fix budgets with breakdown for all the elements, so frequently forgotten - from venue hire to teas and coffees. Be conservative and build in some contingency. 3. The venue and speakers should be booked first - without a date, a place and content there is no event! 4. When booking the date, make sure it doesn't clash with anything it shouldn't - bear things in mind like other local events, competitive events, holiday periods, bank holidays, etc. 4. A dedicated communications plan for the event is always a good idea, so that timings and budgets are put in place for how you will reach your target audience. 5. Response handling - make sure you have several mechanisms in place for delegates to respond to, direct mail, telephone, internet, fax. Make it EASY for them to come to your event. 6. Keep the branding of the product or service consistent in all communications. 7. Apply basic project management techniques to larger events so that you can see the knock-on effect of each activity within the planning process and that you can map milestones between inception and completion. 8. Use the evaluation form not just to gather information about the attended event, but let your audience drive the content of the next event! 9. If your event is the type for name badges, check, double check, treble check the spelling of names! If it's been handed in hand-written and is illegible, phone and check! Cardinal sin - misspelt names! 10. Plan for things to go right and plan for things to go wrong! Try and pre-empt the things that could go wrong and put contingency plans in place where possible - where not possible, wing it! |
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