Logo Case Study Examples
Using the banner above, here's a flavour of how we came to the above designs for these clients:
Chakula Soul - a band of young musicians who were diverse in their cultural mix. We looked for a symbol that would have some meaning and look good. The African symbol we chose means "democracy and unity", which was a perfect fit. We then chose an earthy font and edited the symbol to make it look like it was in the same font so it would blend in. Connecting the K and L and using the north point of the symbol to sit percectly between the U and the L., made the whole logo sit together in harmony. One draft only, the band loved it!
Zentec Security - had an urgent requirement for a new logo as they were going to print! They already needed Orange but instead of black we chose grey, and they wanted to keep it clear and simple. By connecting the Z and the S, we have created a symbol which can also be used on the Security Guard's uniforms to brand the company.
Nanny Connection - A nanny agency, needed to depict warm and friendly, but professional. We chose a soft teal colour and appropriate font, wrote the strapline for the company and used two flower heads connected together to emulate 'connection'.
Ballroom Sharks - Classy, stylish and professional but with an element of fun and an air of 'yesteryear'. The font was chosen for its style and grace, and using it on a black background gave it the 'class'. The shark's fin in place of the 'a' was the element of fun, all rounded off neatly set between two feint grey lines.
establishing your brand identity and making it memorable
The possibilties for your logo are truly limitless. The start point is the company name. From there, it just gets crazy. A gazillion fonts to choose from, any and all colours to choose from for the font, graphic elements and the background. Then you have to think about the positioning - if there's more than one word do they link up or line up, are they in the same fonts, the same colours, the same size? Should it be on a block of colour or is it better on white? Do we have a graphic element and if so, what shape, what colour, what size, where should it go? You can see how mind blowing the possibilities are. So where do you begin? Well, you can start by giving us a call, but before you do, here are a few things for you to think about:
- Colour - most companies come to us with an idea or a pre-existing colour they want to use. If you haven't decided on a colour, we can help once we know a little bit about your business, your clients and your company ethos.
- Fonts - have a look at some fonts online to get an idea of the style you may want. Take a look at www.dafont.com where you can type in your text (ie. company name) and then see what it looks like in all the many different fonts. Most are free to download so you will be able to use them in your internal documents and templates as well without having to pay a designer to create everything for you.
- Graphic element - there are swirls, lines, globes, trees, symbols, again, it's pretty endless. You don't have to have one - many don't - but if you do, think about whether you have a particular shape in mind or, conversely, anything you particularly hate and don't want! Remember, some companies become famous on the graphic element alone - who doesn't recognise the tick as Nike?!
- One size doesn't fit all!! - remember your logo has to look great in all sizes from a billboard to a business card. We've seen some beautiful logos but when reduced in size all the beautiful detail is lost.
Of course, you don't have to think about any of this stuff, you can leave it all to us. But we have found that most people have an idea in their head whether they realise it or not, and part of our job is to extract that vision from you and turn it into something real.
What does it cost? Anywhere from £100 to £350 depending on how much instruction is given by you, vs. how much creative thinking time is needed. We'll tell you how much before we start - there'll be no hidden surprises.