marketing communications & strategy
Planning your marketing communications, product positioning, branding and marketing strategy
For the small to medium sized business, we will review your past and present marketing activities and results in conjunction with your business plan, and put together a marketing communications plan for your marketing staff to implement. We can also run regular checks to assess the success of the Plan or Marketing Strategy and make any modifications that may be necessary due to changes in market forces or internal policies.
The Marketing Communications Plan can cover all areas of your marketing activities or just those areas where you feel it's needed. This service requires considerable input from the client - marketing, sales and management - to collect historical data and to ensure that all views, perceptions and needs are taken into consideration when putting the plan together.